Flyhomes is an innovative real estate firm that has reinvented the home purchase process for buyers. Clearing obstacles to homeownership was their primary goal for their clients. With multiple counterparts that Flyhomes encounters, their goal was to find a way for custom socks to be used in various promotional ventures. Chase from Flyhomes described their venture needs for "employees, leads, clients, friends/family of employees, trade-show attendees, event promotion, and gift bags."