Apptio is a leading provider of technology business management solutions, empowering organizations to align their IT spending with business priorities. When Apptio sought to enhance their brand presence and engage clients at industry events, they turned to custom socks as a unique and memorable promotional item. The socks, featuring Apptio's distinctive logo and color scheme, quickly became a coveted giveaway, sparking conversations and reinforcing the company's innovative image. The success of this initiative led Apptio to incorporate custom socks into their employee onboarding process, fostering a sense of belonging and team spirit among new hires. By choosing a practical yet personalized item, Apptio effectively blended utility with brand awareness, creating a lasting impression on both clients and employees alike.
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