Apptio is a leading provider of Technology Business Management (TBM) solutions, helping organizations align their IT spending with business objectives. When Apptio sought to enhance their brand visibility and employee engagement, they turned to custom socks as a unique and practical promotional item. These socks, featuring Apptio's distinctive logo and color scheme, were designed to embody the company's innovative spirit and commitment to efficiency. The socks quickly became a hit among employees and clients alike, serving as a conversation starter at industry events and fostering a sense of team unity within the organization. The success of this initiative led Apptio to incorporate custom socks into their broader marketing strategy, using them as high-value giveaways at conferences and as part of new employee welcome packages, reinforcing their brand identity in a comfortable and memorable way.
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