Automattic Socks

Automattic, the pioneering force behind WordPress.com and other innovative web platforms, partnered with Custom Sock Club to create unique branded socks for their globally distributed team. With over 1,700 employees (called "Automatticians") working across 91 countries, Automattic wanted a distinctive way to unite their remote workforce and celebrate their company culture. The custom socks serve as a tangible connection between team members who collaborate virtually, embodying the company's creative and inclusive spirit while adding a personal touch to their distributed work environment.