bankESB, a trusted financial institution serving Western Massachusetts since 1869, sought to modernize their brand while honoring their rich heritage. As part of their rebranding initiative, they partnered with us to create custom socks that would embody their new visual identity and core values. The result was a sleek, comfortable pair of socks featuring bankESB's refreshed logo and a subtle pattern inspired by the region's iconic landscapes. These socks were distributed to employees and loyal customers as a unique way to showcase the bank's commitment to both tradition and innovation. The overwhelmingly positive response led to multiple reorders, with the socks becoming a coveted item at community events and a symbol of bankESB's dedication to personal, hometown banking in the digital age.
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