The Canon C100 is a versatile digital cinema camera that has become a staple in the world of independent filmmaking. When Canon approached us to create custom socks for their C100 product launch, we knew we had to capture the essence of this powerful yet compact camera. Our design team worked closely with Canon to develop a sock that not only showcased the C100's sleek profile but also highlighted its key features, such as its Super 35mm CMOS sensor and dual pixel autofocus. The resulting socks, featuring a subtle camera outline and technical specifications, became an instant hit among filmmakers and Canon enthusiasts alike. These unique promotional items not only served as a memorable keepsake for event attendees but also helped generate buzz around the C100's capabilities in the competitive cinema camera market.
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