Dine Brands Global, Inc. is a leading full-service dining company and franchisor of Applebee's Neighborhood Grill + Bar and IHOP restaurants. With over 3,600 locations across 17 countries, Dine Brands was seeking a unique way to boost brand awareness and employee morale across their diverse portfolio. Custom socks emerged as the perfect solution, offering a fun and practical item that could be worn by staff and given as promotional gifts to customers. The socks feature playful designs incorporating Applebee's signature apple logo and IHOP's iconic pancake stack, cleverly blending comfort with brand recognition. The initiative has been a resounding success, with employees embracing the new uniform addition and customers clamoring for their own pairs, leading to expanded merchandise offerings and strengthened brand loyalty for both restaurant chains.
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