Genentech, a pioneer in biotechnology, revolutionized the field with its groundbreaking work on recombinant DNA technology. When they approached us to create a unique promotional item for their DNA Strain division, we knew we had to deliver something as innovative as their research. Our custom DNA Helix socks were the perfect solution, featuring a striking double helix design that spirals up the leg. These socks not only showcase Genentech's cutting-edge work but also serve as a conversation starter for scientists and science enthusiasts alike. The socks quickly became a hit among employees and at industry conferences, prompting Genentech to order additional designs featuring other molecular structures. By combining comfort with scientific accuracy, these custom socks have become a wearable symbol of Genentech's commitment to pushing the boundaries of genetic research.