Gusto is a modern, all-in-one HR platform that helps small businesses take care of their teams. When they approached us for custom socks, they wanted something that would embody their company culture of simplicity, innovation, and care. The result? A playful design featuring Gusto's signature peach logo and their motto "Do what matters" woven into comfortable, high-quality socks. These became an instant hit among employees and clients alike, serving as a daily reminder of Gusto's mission to make work empowering for everyone. The socks not only boosted team morale but also became a unique conversation starter at industry events, helping Gusto stand out in the competitive HR tech landscape.
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