The University of Oklahoma (OU) is a prestigious public research university founded in 1890. With a rich history of academic excellence and a vibrant campus community, OU sought to enhance its brand visibility and boost school spirit among students, alumni, and staff. The university partnered with Sock Club to create custom-designed socks featuring the iconic OU logo and crimson and cream color scheme. These high-quality, comfortable socks quickly became a popular item at campus bookstores and online, serving as a unique way for Sooners to showcase their pride. The success of this collaboration led to the creation of additional designs for special events and athletic programs, further strengthening the bond between the university and its community while providing a practical and stylish representation of OU spirit.
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