Propensity Socks

As a leader in behavioral research and analytics, Propensity sought to express their expertise in human tendencies and patterns through a unique medium. Partnering with Custom Sock Club, they created custom socks that would serve as both a professional accessory and a conversation starter about human behavior and preferences. These custom socks help reinforce Propensity's commitment to understanding and analyzing human nature while providing a memorable touchpoint for clients and team members alike.