Segment is a leading customer data platform that helps businesses collect, clean, and control their customer data. When Segment needed a way to showcase their brand and delight customers at conferences and events, they turned to custom promotional products. The Segment-branded socks we created perfectly captured their innovative spirit and data-driven approach. Featuring Segment's signature teal color and subtle binary code pattern, these eye-catching socks quickly became a coveted swag item. Conference attendees loved the unique and useful giveaway, helping Segment stand out from the crowd and make lasting impressions. The socks were so popular that Segment has reordered multiple times to keep up with demand at various events. By thinking beyond standard promotional items, Segment found a creative way to increase brand awareness and connect with potential customers in a memorable way.
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