The Graph is a decentralized protocol for indexing and querying data from blockchains, starting with Ethereum. It makes it possible to query data that is difficult to query directly. With The Graph, you can build serverless applications that run entirely on public infrastructure. When Multicoin Capital, a crypto-native investment firm, wanted to showcase their investment in The Graph's ecosystem, they turned to custom socks as a unique and memorable promotional item. The socks feature The Graph's distinctive logo and color scheme, serving as a conversation starter at blockchain conferences and events. These custom socks not only increased brand visibility for The Graph but also helped strengthen the connection between Multicoin Capital and the project, demonstrating how wearable swag can bridge the gap between traditional finance and cutting-edge blockchain technology.
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