XPLANE is a global consulting firm that specializes in visual thinking and organizational change. When they needed to reinforce their brand and methodology with clients, custom socks became an unexpected yet powerful solution. These uniquely designed socks feature XPLANE's signature visual language elements, serving as a creative and tangible reminder of the company's innovative approach to problem-solving. The socks quickly became a hit among clients and employees alike, sparking conversations and reinforcing XPLANE's commitment to thinking outside the box. As a wearable piece of their brand story, these custom socks have become an integral part of XPLANE's client engagement strategy, helping to solidify relationships and keep their visual thinking methodology top-of-mind long after meetings conclude.